Posts filed under architecture

Whitlam Place Fitzroy, Melbourne Australia - The Design Files, Freadman White + Anon Studio

Whitlam Place is the brainchild of Melbourne based architecture design studio Freadman White in collaboration with Anon Studio aka, Marcello Donati (Stay tuned for a tour of Marcello’s own penthouse apartment in Whitlam Place tomorrow!) In an environment where ‘trend-driven’ multi-residential buildings are popping up quickly and re-shaping Melbourne’s suburbs and skylines, Ilana Freadman and Michael White of Freadman White were eager to pursue a design strategy that was informed by its local context. This boutique development of 11 apartments sit opposite the Fitzroy Town Hall and offer a modern interpretation of civic-minded architecture, inspired by both European urbanity (e.g. Aldo Rossi and Giorgio Grassi) and seminal Melbourne design (see local legends Robin Boyd and Roy Grounds). This might all sound like a hectic mash-up, but Whitlam Place seamlessly connects historical references with a hefty dose of Fitzroy local vibes. In archi-terms, think somewhere between ‘International Style’ and ‘Melbourne post-modernism’! The exterior of Whitlam Place makes an immediate impact from street level, as the solid form of the building hovers over a generously light-filled entrance level. The architects describe this dynamic as ‘balancing material weight against structural lightness, presence against permeability.’ With it’s distinctive surface treatment, the oxidised copper and fluted exterior detailing of the building reference the civic strength of the neighbouring Fitzroy Town Hall. The apartments of Whitlam Place are designed to ‘amplify their site’s natural attributes’ the architects describe, as full-height sliding glass panels create direct connections between each home and the leafy Fitzroy surrounds. The design blends artisanal practices and attention to detail, and combines ‘textures of warm timber and stone with ceramics and steel, brass and copper.’ While the architects reflect on the ‘sobering realities of town planning, objectors, and latent conditions of the construction phase’, these bureaucratic hurdles were unable to quash any of the ambition of this incredible project. Whitlam Place brings together historical archetypes, contemporary design, artisanal practices, and a sense of playfulness (hello those neons in the entry!) resulting in a truly bespoke, brilliantly bold, and unapologetically creative building. More of this please, Melbourne!"Whitlam Place is the brainchild of Melbourne based architecture design studio Freadman White in collaboration with Anon Studio aka, Marcello Donati (Stay tuned for a tour of Marcello’s own penthouse apartment in Whitlam Place tomorrow!) In an environment where ‘trend-driven’ multi-residential buildings are popping up quickly and re-shaping Melbourne’s suburbs and skylines, Ilana Freadman and Michael White of Freadman White were eager to pursue a design strategy that was informed by its local context. This boutique development of 11 apartments sit opposite the Fitzroy Town Hall and offer a modern interpretation of civic-minded architecture, inspired by both European urbanity (e.g. Aldo Rossi and Giorgio Grassi) and seminal Melbourne design (see local legends Robin Boyd and Roy Grounds). This might all sound like a hectic mash-up, but Whitlam Place seamlessly connects historical references with a hefty dose of Fitzroy local vibes. In archi-terms, think somewhere between ‘International Style’ and ‘Melbourne post-modernism’! The exterior of Whitlam Place makes an immediate impact from street level, as the solid form of the building hovers over a generously light-filled entrance level. The architects describe this dynamic as ‘balancing material weight against structural lightness, presence against permeability.’ With it’s distinctive surface treatment, the oxidised copper and fluted exterior detailing of the building reference the civic strength of the neighbouring Fitzroy Town Hall. The apartments of Whitlam Place are designed to ‘amplify their site’s natural attributes’ the architects describe, as full-height sliding glass panels create direct connections between each home and the leafy Fitzroy surrounds. The design blends artisanal practices and attention to detail, and combines ‘textures of warm timber and stone with ceramics and steel, brass and copper.’ While the architects reflect on the ‘sobering realities of town planning, objectors, and latent conditions of the construction phase’, these bureaucratic hurdles were unable to quash any of the ambition of this incredible project. Whitlam Place brings together historical archetypes, contemporary design, artisanal practices, and a sense of playfulness (hello those neons in the entry!) resulting in a truly bespoke, brilliantly bold, and unapologetically creative building. More of this please, Melbourne!" - the design files / miriam mcgarry

The Club Stand, Victoria Racing Club, Melbourne Australia - Bates Smart

“Flemington’s new Club Stand is a celebration of the history and character and joy of Flemington and the Victoria Racing Club (VRC). It provides a new home for VRC Members, a place to continue the long and rich traditions associated with thoroughbred racing at this famous location. In contrast to traditional sports stadia, the Club Stand presents itself in the round. In doing so, it captures the spirit of the promenading which enhances enjoyment of a day at the races. The sweeping curvilinear forms promote this unique movement and energy. The design acknowledges site context in which the theatre of horse racing is played out on all sides—mounting yard, track and members’ lawn to the south; parade ring and day stalls to the east; betting ring to the north and existing grandstands and winning post to the west. The new Club Stand occupies virtually the same footprint as the Members’ Old Grandstand, but will provide increased capacity, and more diverse venues and facilities in response to contemporary expectations. For race-goers, the new building ensures an enhanced experience with improved hospitality offerings, internal circulation and amenities. Operationally, the building provides staff and caterers with state-of-the-art facilities to ensure safe and efficient services support the member experience. The spaces inside the building are imbued with a sense of history without feeling beholden to it - featuring elements of the past, but interpreted with clean and sophisticated lines in a modern style, using warm materials. The story of Flemington Racecourse and the VRC is woven into the fabric of the building through material, pattern, pictorial and artefact reference and displays. The Club Stand is designed to build on the existing heritage at Flemington, and in turn to become an iconic part of the heritage of Flemington’s future.” - bates smart