Zumbo, Melbourne – Elenberg Frazer

“Willy Wonka’s chocolate factory pale in comparison; the retail experience was revolutionised using a variety of new techniques and technologies. Entering the space, your eyes are drawn to the bright pink neon sign, which uses a specially designed typeface and illuminates the space with a candy-coloured glow. Amplifying the effect are the mirrored plastic wall panels, which give the feeling of infinite depth. These were vacuum-formed and metallised, and then treated with aluminium vapour to achieve the reflective finish.” - elenberg frazer

Posted on April 18, 2015 and filed under interior design.